In this episode The Power of Positioning: A Clear Path to Success In the previous 5 episodes of “Cement” starting with Episode 1.1, we delved deep into the concept of positioning and why it was crucial for individuals, organizations, and brands. We started by addressing a common cultural aspect in Belgium and the Netherlands, where standing out was often discouraged. This cultural norm was reflected in …

In this episode Mapping Your Path to Success: The Art of Positioning This time, we’re embarking on a journey of strategic storytelling and brand positioning. Imagine this: you’re at a crossroads, and you need a clear map to navigate the terrain effectively. In today’s episode, we’re diving deep into the concept of “mapping out” – not just metaphorically, but quite literally. Get ready for a unique …

Episode 1.4 Positioning: Making Models Work for You part 3 of 3 In this episode In this captivating episode, you, our valued listeners, are about to embark on the final leg of our journey through the intricate world of brand positioning. “Making Models Work for You,” titled “Positioning: Making Models Work for You part 3 of 3”, this instalment is the culmination of a series dedicated to …

In this episode In this captivating episode, our exploration of positioning models and theories continues, honing in on the fascinating realm of brand positioning. Our overarching theme remains clear: the key lies not in selecting a singular model but in mastering the art of strategic positioning. Our ultimate aim is to sculpt a positioning strategy that is not only distinctive and rock-solid but also unequivocally clear. …

Episode 1.2  Positioning: Making Models Work for You part 1 of 3  In this episode  We dive deeper into the practical aspect of positioning. You’ll discover that the choice of a specific model or theory for positioning isn’t as crucial as the thoughtful consideration you put into it. We often use a blend of models to create a distinctive, solid, and clear positioning strategy. We will include …

In this episode Unlocking Team Synergy through Essentiedenkers Coffee Archetypes In the dynamic landscape of teamwork, understanding the intricacies of communication is paramount. Essentiedenkers’ Coffee Archetypes offer a unique lens through which teams can explore and enhance their communication preferences. Here’s a guide to leveraging these archetypes effectively in team-building exercises or workshops: Initiate the Coffee Archetype Discovery: Encourage team members to explore the Coffee Archetypes …