In this episode

Mapping Your Path to Success: The Art of Positioning

This time, we’re embarking on a journey of strategic storytelling and brand positioning.

Imagine this: you’re at a crossroads, and you need a clear map to navigate the terrain effectively. In today’s episode, we’re diving deep into the concept of “mapping out” – not just metaphorically, but quite literally. Get ready for a unique exercise that will reshape your perspective.

Mapping out

The first step to telling your story effectively is to literally map out the playing field. Only once you have the map can you determine which course to take. And where potential dangers may lurk. But also where it’s safe and where you can distance yourself from the competition. Clearly outlining your situation exudes confidence and provides perspective.

There is often talk of mapping out things. Very often, this is used metaphorically. We advocate for the more literal form. So, draw out the whole situation.